Friday, June 12, 2009

The Empowerment Experiment Video: See our POWERFUL life...

1 comment:

  1. I totally support your movement, and I feel that the media has criticised you all so harshly only because you are doing something right and because they realize the potential that this movement has for African-Americans, especially in this era in which we have an African-American president. I preached the same message in the article posted below in the Talented Tenth, Vanderbilt University's African-American, student, newspaper. Glad to hear that someone else cares and agrees! Yet, we must mobilize our young black scholars that are in high school and college in order to really strenghthen the movement. :)

    A Day Late: A Dollar $hort
    By: Kadoria Ivory
    I have noticed that late
    night perusal of Black Entertainment
    Television, or
    BET, imposes upon viewers
    a disproportionate amount
    of advertising commercials,
    compared to comparable
    entertainment channels. From
    a financial standpoint, it is
    abundantly clear that BET airs
    more commercials because
    advertisers help shoulder the
    costs of running its business.
    Likewise, businesses advertise
    their products on this channel
    because they believe they will
    have a high margin of success
    with the particular demographic
    to which this channel caters,
    African Americans.
    Considering this reality,
    African Americans should use
    these economic dynamics to
    their advantage. Everyone may
    not all be able to utilize his or
    her political power, considering
    the age requirements on and
    red tape surrounding voting;
    however, everyone can use his
    or her purchasing power to tell
    American businesses —and
    thus American society — that
    African Americans are tired
    of being considered secondclass
    citizens. Considering that
    America revolves around the
    almighty dollar and the haves
    and have-nots, African Americans
    should use their salaries
    to show big business what they
    will and will not stand for.
    However, instead of exercising
    the economic “vote”,
    African Americans exhibit an
    uninformed and impulsive
    consumerist culture. A prime
    example of this is African-
    American support of the Cristal
    liquor empire. Recently, this
    company was cited as saying
    that they did not welcome the
    type of “attention” that the
    rap industry brought to their
    brand. Furthermore, despite
    initial boycotts of the brand,
    spearheaded by rapper Jay-Z,
    African-Americans continue to
    be among the top consumers of
    this and other alcoholic beverage
    brands that do not even patronize
    African-American communities
    In dollars and “sense,” this
    says that being able to drink or
    consume a certain name brand
    is worth more than the dignity
    of the race.
    African Americans would
    be better served by refraining
    from supporting businesses
    that are inhospitable to African-
    American interests and,
    instead, save and invest so that
    their money will grow. Other
    ethnic groups in America, particularly
    Asian Americans and
    Middle-Eastern Americans,
    save more money than all other
    ethnicities in the United States.
    They also own a larger portion
    of the entrepreneurial enterprises
    in this country when
    compared to the relative numbers
    of their population. Why
    can’t African-Americans follow
    these patterns and share in this
    same success, bearing in mind
    that our population is much
    more numerous than that of
    both Middle-Eastern and Asian
    citizens combined? Let’s not let
    the reason for continual economic
    and political oppression
    be lack of financial savvy.