I totally support your movement, and I feel that the media has criticised you all so harshly only because you are doing something right and because they realize the potential that this movement has for African-Americans, especially in this era in which we have an African-American president. I preached the same message in the article posted below in the Talented Tenth, Vanderbilt University's African-American, student, newspaper. Glad to hear that someone else cares and agrees! Yet, we must mobilize our young black scholars that are in high school and college in order to really strenghthen the movement. :)A Day Late: A Dollar $hortBy: Kadoria IvorySTAFF WRITERI have noticed that latenight perusal of Black EntertainmentTelevision, orBET, imposes upon viewersa disproportionate amountof advertising commercials,compared to comparableentertainment channels. Froma financial standpoint, it isabundantly clear that BET airsmore commercials becauseadvertisers help shoulder thecosts of running its business.Likewise, businesses advertisetheir products on this channelbecause they believe they willhave a high margin of successwith the particular demographicto which this channel caters,African Americans.Considering this reality,African Americans should usethese economic dynamics totheir advantage. Everyone maynot all be able to utilize his orher political power, consideringthe age requirements on andred tape surrounding voting;however, everyone can use hisor her purchasing power to tellAmerican businesses —andthus American society — thatAfrican Americans are tiredof being considered secondclasscitizens. Considering thatAmerica revolves around thealmighty dollar and the havesand have-nots, African Americansshould use their salariesto show big business what theywill and will not stand for.However, instead of exercisingthe economic “vote”,African Americans exhibit anuninformed and impulsiveconsumerist culture. A primeexample of this is African-American support of the Cristalliquor empire. Recently, thiscompany was cited as sayingthat they did not welcome thetype of “attention” that therap industry brought to theirbrand. Furthermore, despiteinitial boycotts of the brand,spearheaded by rapper Jay-Z,African-Americans continue tobe among the top consumers ofthis and other alcoholic beveragebrands that do not even patronizeAfrican-American communities(msnbc.msn.com).In dollars and “sense,” thissays that being able to drink orconsume a certain name brandis worth more than the dignityof the race.African Americans wouldbe better served by refrainingfrom supporting businessesthat are inhospitable to African-American interests and,instead, save and invest so thattheir money will grow. Otherethnic groups in America, particularlyAsian Americans andMiddle-Eastern Americans,save more money than all otherethnicities in the United States.They also own a larger portionof the entrepreneurial enterprisesin this country whencompared to the relative numbersof their population. Whycan’t African-Americans followthese patterns and share in thissame success, bearing in mindthat our population is muchmore numerous than that ofboth Middle-Eastern and Asiancitizens combined? Let’s not letthe reason for continual economicand political oppressionbe lack of financial savvy.