Tuesday, January 6, 2009

The Ebony Experiment - the first days

Hello all,
I've been getting emails from folks asking about our first few days. I'll tell you now that they've been great. I cannot express how fulfilling it's been! I know now - mark these words - that a revolution is coming. Once you start doing The Ebony Experiment, you can't stop. Once you Buy Black, it's real hard to go back! I've met so many awesome entrepreneurs, good folks trying to get their piece of the American Dream. They've been so grateful, so pleased to know we care about them. We need to show them that there are millions of Andersons out there, just dying to support Black business and promote Black entrepreneurship.

My life has changed forever. Yep, just from shopping and taking care of my family like I always have. We are changed. The Ebony Experiment changed us.

In a few minutes, I'll come back and offer a more detailed account of the experience (where we shopped, how we found the businesses, the sacrifice, the joy, the service and quality compared to a 'typical' expenditure, etc). Really fascinating stuff. Stay tuned!


  1. please keep posting blog entries, id love to follow your adventures

  2. Mr.& Mrs. Anderson--I love what you're doing! You are role models for African-Americans throughout the country! I have always been a proponent of supporting black businesses! Please check out my new book, WHY BILL COSBY WAS RIGHT:Afristocratic Rantings In Post-Obama America (www.lulu.com/content/5109988)

  3. My husband and I have been checking your website weekly and waiting on this blog. Thank you so much for doing this. We look forward to reading your blogs. We are anxious to see what black vendors you utilize for the basics like toilet paper, fuel for your vehicles, socks etc. A database of these vendors is an invaluable resource to our community and a template for duplication.

  4. I think the Ebony Experiment is right on time! The Black hair & skin care industry is another billion dollar industry that has been taken over by Caucasians and Asians. Look at all the neighborhood beauty supply and nail businesses in Black communities and it is rare that you see any Black ownership or the owners giving back to these communities. If a Black person tries to open one, they are quickly taken over by Asians, Hispanics, etc. I am a distributor for BlackLineNow.us which manufactures G Natural Herbal Products (producing the best herbal hair & skin care products on the market). The mission is to empower Black people by earning residual income by marketing these products in our community and keeping the money in the community. G Natural has been on the market for 15 years but without advertising dollars, it is difficult to publicize how great these products are. (For info on G Natural products, go to www.BlackLineNow.us and www.gnaturalherbalproducts/patsmith). Can the Ebony Experiment provide any guidance on how a Black-owned company like ours get more recognition? Please respond to pmarie.smith@verizon.net. God bless you and your project.

  5. on the face of what I've read on your site and blog, it seems that there may need to be more activity. I don't see many followers or comments...yet.

    I'm a black business ecommerence owner. I have two main websites...http://ascentsations.com which is a discount designer perfume website and http://spotajavacoffee.com an online gourmet coffee shop.

    To date, in spite of my best efforts, I'm at a total loss as to how to attract black customers and support. In my five years in online business, I'm sad to say that I don't have any black customers.

    I've made the rounds, spent the time and money to promote my business to the black community, as well as give out thousands of dollars worth of samples in and to the black community, all to no positive end.

    I'm at the point now where I feel that promoting to blacks is a head banger and a fruitless endeavor.

    For more info on me and my businesses please google:
    gourmet coffee snob
    spotajava coffee

  6. I have a black business also(bath/body).
    Go to:empower.youngevityonline.com
    Click order now just to look at it.
    On your left at the bottom of the list,Click on Soul Purpose,a black company.